A company, a producer of salt mineral water and beverages, signed a contract with a third-party advertising agency (hereinafter - the contractor) to create social media pages for one of its key brands, to form a Unique Brand Sales Proposition and conduct advertising campaigns in search engines.

After three months of work the customer was not satisfied with the results of the contractor's work, both in terms of the involvement of the Internet audience and sales dynamics. Therefore, a specialist from Vimikr Consulting was involved.

Tasks

• Audit of the marketing measures
• Identification of problem areas
• Increase the efficiency of SMM-activity
• Develop special advertising campaigns
• Develop USP of the brand and a slogan based on the research of target audience.

Implementation
During the audit it was found that 55% of paid advertising in social networks was shown to young people under 25 years old, which is not the key consumer of salt mineral water. 30% of the traffic was shown in regions where the brand is not available on store shelves. Versions of the USP developed by the advertising agency did not meet the expectations of the target audience.

The result of the work of Vimikr Consulting specialist
The advertising agency had to admit that traffic amounting to 4,900 euros was shown to an audience that was not the target audience for the customer's brand. This amount was returned to the customer's advertising budget. Media planning was redesigned, the CA in the social media advertising offices was reconfigured, resulting in a 4-fold increase in audience engagement. The results of the advertising campaigns led to an increase in the CA's knowledge of the brand. Increased rating in Nielsen analytical reports led to a listing in retail networks, and a subsequent multiple increase in sales.

An electronics brand changed hands during a pandemic. The market sagged. During the transition and as a result of the aftermath of the crisis, 83% of global B2B customers were lost, including negative customer service experiences during the transition. In 1.5 years of operation, only 9% of the customer base was able to return. Needed the services of Vimikr Consulting to restore sales volume and rebuild the customer base.

Tasks:

• To regain part of the lost customer base through marketing tools and activities
• To audit the customer database to identify actual B2B clients
• To establish a feedback system
• To build of an effective customer support service

Implementation
The audit identified 14% of the liquidated companies - B2B clients. Algorithms were created, scripts of communication were created, and the format of the Help Desk was changed. Added options for quicker and easier feedback from customers. A CRM system is implemented. Initiated and implemented promotional campaigns, promotional offers. A concept of regular e-mail and WhatsApp mailing is implemented.

The result of working with Vimikr Consulting specialists
For 4 months 38% of the client base returned, the work continues.

A young entrepreneur decided to open a business from scratch - a coffee shop. He rented premises, but the flow of clients was extremely low. For four months he suffered only losses. The customers were those who lived in nearby houses. There was no concept to attract the audience from other districts of the city. The entrepreneur contacted Vimikr Consulting.

The tasks

• Create a brand and a concept of the restaurant
• Development strategy
• Conduct an advertising campaign to attract the audience
• Increase the average bill

Implementation
Brand, corporate identity, history and concept of the coffee house were developed. Elements of outdoor advertising and design are created. Elements of client loyalty are implemented. Reworked the assortment, researched and purchased related products.

The result of working with Vimikr Consulting specialists
The number of receipts increased by 3 times for a month of work, the average receipt increased by 1.5 times.